Hello…I’m Paul

Welcome

My aim is to help companies rapidly scale by getting them more leads, sales, revenue and brand awareness using Facebook and Instagram social media advertising.

Here's a few facts about what I do:

  • $10 million spent on ads

    Every year I personally manage close to $2 million of ad spend for clients and have booked well over $10 million of ads in total.

  • 1,000 ad accounts audited

    I’ve audited campaigns from over 1,000 ad accounts, allowing me to see what works and what doesn’t across a range of industries in dozens of countries.

  • From startups to large Enterprise

    My coaching clients range from solopreneurs spending $20/day on ads up to corporations with $10+ billion yearly revenue, I can adapt my coaching strategy for all levels of ad spend and sizes of teams.

  • Certifications

    I’m Meta Blueprint certified which is the only official Meta Ads certification, and a Level 2 LinkedIn Certified Insider. I also hold all 11 Digital Marketer certifications along with several Hootsuite Academy and Google Ads certs.

  • $1,000 experiments

    Every month I used to run AdEspresso’s $1,000 experiments where we discovered what’s actually working now by putting $1,000 of real ad spend behind an experiment.

  • Webinars

    I presented the AdEspresso webinars and Office Hours calls, previous guests include the official Google team, Mari Smith, Dennis Yu, Molly Pittman, Larry Kim and Andrea Vahl.

Previous Roles

  • Hootsuite

    As a Senior Advertising Specialist I delivered account audits and strategy sessions to a range of clients but especially Enterprise level businesses. Hootsuite is the most popular social media monitoring tool in the world. I worked at Hootsuite for 6 years and still provide training sessions for Hootsuite clients on a contractor basis.

  • AdEspresso

    AdEspresso was Meta’s largest official Marketing Partner and processed over $1 million of ad spend every day. I was the head of Training & Education, helping startups and SMBs to succeed with their social media advertising. I worked for AdEspresso for 7 years, part of that was after the platform got acquired by Hootsuite.

  • Shakeaway

    In my role of Global Social Media Manager I was in charge of over 60 social media accounts worldwide. Primarily a franchise business, I ensured franchisees and store managers could succeed with their social media posting, as well as running the corporate accounts and being in charge of the content calendar. I have worked for Shakeaway for 9 years, partly on an employed and partly on a freelance basis.

 Get in touch

For all speaking, podcast, blog post and webinar requests along with discussing how I can help you with your social media advertising, please email paul@fairbrother.io or click the button below.

I look forward to hearing from you.